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Dealing with Black Hat SEO

Unfortunately, the world of Search Engine Optimization doesn’t come without some shady dealings. We speak to a lot of businesses every week who have been the victim of Black Hat SEO techniques, whether...

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Matt Cutts – Style Icon?

Matt Cutts.  Google Chief, tech whiz, style icon?? Matt is the head of Google’s webspam team and has quite an impressive background.  He has degrees in both computer and mathematic sciences, held top...

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When Hats are More Than Just a Fashion Accessory: Black Hat vs. White Hat SEO

As is with many things in life, there is a right way and a wrong way to go about doing things. This also applies in the world of SEO! Back in the olden days, people would come up with tricky ways to...

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Play Nice with Penguin

On April 24, 2012, Google updated their algorithm under the not-so-ominous codename “Penguin”. Penguin targets websites that violate Google’s Webmaster Guidelines. But what does that actually mean? As...

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Greed – Black Hat SEO Services

The topic of Black Hat SEO services is probably the one I am most passionate to speak out about and was the original inspiration behind the whole series. If there is one “sin” that I could warn...

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Matt Cutts Announces Yet Another Google Update: Dancing with Penguin 2.1

Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a...

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World Wide Website Marketing War

Unwavering in the task at hand, the Head of Webspam studies the newest intelligence reports. Enemies approach from multiple directions. Some adversaries are bold, while others work in the shadows....

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This Week in Google: Manual Actions for Spammy Rich Snippets and No-follow...

Well, technically it’s only Wednesday so who knows what the rest of the week could hold but so far we’ve seen a couple of new changes from Google. Both have some interesting implications for SEO and...

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